September 9, 2019
People of the Press is back this week! Inspired by the Association of University Presses celebration of the people of AUPresses, we would also like to celebrate our dedicated publishing professionals throughout our 60th anniversary year.
Today, we’re featuring our Marketing Assistant, Savannah Hicks.
What do you do for the Press?
I coordinate our presence at the many academic conferences we attend, as well as make sure that our books have a presence at the conferences we can’t attend. These conferences are very important to our authors and to our acquiring department. We often have pop-up UA Press bookstores at conferences, so I make sure we have the right books for our respective audiences and the necessary means to sell our books to customers. This includes the wonderfully hectic Tucson Festival of Books! When I’m lucky, I get to travel and attend these meetings, which gives me the opportunity to meet our fantastic authors. I also support more general marketing efforts by writing some of our web content, designing program advertisements for the aforementioned meetings, writing promotional copy for a few of our books each season, submitting books for awards, running our Instagram account, and any other marketing adventure that may pop up!
How long have you worked at the UA Press?
I have worked at the Press for a little over a year now.
The University of Arizona Press is committed to helping contribute to an informed society and enlightening readers. What’s one thing you’ve learned from your work?
This is definitely the kind of job where I learn something new almost every day, and I really appreciate that. Until I started coordinating exhibits here, I would have never guessed that there is an academic society and corresponding conference for practically any topic you can imagine!
What would people be surprised to learn about your work?
While we do a lot of work “behind the scenes” in our offices, we also spend time in the community organizing events, attending conferences, greeting loyal and new customers at the book festival, and generally championing our books and our authors in a more socially tangible way. Even though a lot of our presence appears to be digital, I’m happy to say that some of the most meaningful and joyful interactions in publishing still happen face-to-face.
Tucson has a thriving literary and scholarly community. What’s one of your favorite spots to hear authors, find a good book, or just curl up and read?
I love attending poetry readings and literary events at Exo. Antigone and the University of Arizona Poetry Center are also great spaces for the literary community in Tucson. Oh, and those quirky little free library things around town… occasionally they have really great books in them. My favorite place to read is under a tree at Himmel Park in the cooler months, or in a nice cozy café such as Raging Sage when the weather is extreme.