June 22, 2023
Summer is a great time to meet the people at the University of Arizona Press who turn book dreams into reality. We are a small but mighty team.
Today, we feature our Marketing Director, Abby Mogollon.
Hello Abby, what do you do for the Press?
I am the Marketing Manager for the University of Arizona Press. With a three-person marketing team, we have an all-hands-on-deck approach to our marketing and communications. It takes everyone doing their part. I have a wide variety of duties, from guiding our overall marketing strategy to overseeing our website and metadata. I work on book covers and jackets with our designer, coordinate with our sales reps across the country, and much more. All to help our authors share their vital scholarship! My favorite work is when I get to spend time at an exhibit or book festival, hand-selling our books and meeting authors and customers.
How long have you been at UAP?
I’ve worked at the Press since 2009. I started doing marketing for the press’s Andrew W. Mellon funded project, First Peoples: New Directions in Indigenous Studies. This was a tremendous, four-press project. After that, I was able to move into the Press’s amazing marketing department!
What do you like most about working here?
I am constantly learning from our authors and my colleagues. I feel so lucky to be in such a dynamic field. Publishing is constantly changing and evolving. It is not boring. And the scholarship our authors produce is truly cutting-edge and vital. I also really love when we get to see an author present their work. It isn’t always possible because our authors are all over the world. But for those rare times when I can hear an author present their scholarship at an academic conference, book festival, or cozy book event, it’s just the best.
What would people be surprised to learn about your work?
So much of book publishing is invisible. It takes a great partnership between the Press and the author to spread the word about a book, and a lot of thought and planning is happening behind the scenes. For example, for every review a book receives, there were probably ten or even twenty pitches to outlets. I think people may also be surprised to learn how much thought goes into those quotes on the back of a book. We call them blurbs and think carefully about who we request them from, and the authors who provide blurbs spend a significant amount of time with a work to come up with those two sentences that appear on the back of a book. It’s a real craft. With the advent of digital marketing and metadata, the traditional channels for sharing and publishing information has become exponentially more interesting and complex.
What is something you like to do in your free time to relax?
I read! In my free time you’re likely to find me snuggled up with one of my pets reading a mystery.