July 25, 2023
Summer is a great time to meet the people at the University of Arizona Press who turn book dreams into reality. We are a small but mighty team.
Today, we feature our Marketing Specialist, Cameron Louie.
Hello Cameron, what do you do for the Press?
I am the Marketing Specialist for the University of Arizona Press. One of the major components of my job is facilitating exhibits, which is all about the press’s physical presence: knowing which conferences and events make sense to attend, handling pre-exhibit logistics, representing the press at events, and generally just making sure that our books and authors are visible in their communities. I also contribute to advertising and social media, and I submit our authors’ books for awards.
How long have you been at UAP?
About a week—I’m brand new! While I have a background in literature, publishing, advertising, and education, this is my first time working at a university press. In my previous life as a student at the University of Arizona, I always admired the mysterious folks on the fifth floor of the library, who seemed to materialize incredible books at a breakneck pace, and now I’m excited to be part of the action.
What do you like most about working here?
The experience and knowledge of my colleagues is incredible. Being surrounded by people who are passionate about literature and language is nurturing, and everyone I’ve met has been welcoming and supportive. I love being part of a culture that acknowledges the profound responsibility and privilege of getting to help shepherd these books into the world. I also love that marketing is involved in the whole life of the book, getting to see it in its primordial state and then being able to observe its impact on people out in the world. It’s pretty magical.
What would people be surprised to learn about your work?
One of the things that is currently boggling my mind is how far out the planning needs to happen. Everyone is constantly thinking about the next season, the next year. Marketing requires so much attention to detail, and when those details are provisional, or TBD, or a year out, it requires a lot of flexibility and scrappiness to make sure that people and things are where they need to be. The stakes are high, too! Our authors’ ideas are crucial.
What do you like to do in your free time?
I’ve been rock climbing since I was a teenager, and it’s my favorite way to catch up with friends, spend time outside in the desert, move around, and (cheesy as it sounds) be in the present. Climbing is playful, social, and mentally/physically engaging, so it checks all my boxes for quality recreation.