The University of Arizona Press

Christopher Chávez is an associate professor in the School of Journalism and Communication at the University of Oregon. He holds a PhD in communications from the University of Southern California. His research lies at the intersection of Latinx media, globalization, and culture. He is author of Reinventing the Latino Television Viewer: Language Ideology and Practice and co-editor of Identity: Beyond Tradition and McWorld Neoliberalism. Prior to his doctoral research, Professor Chávez worked as an advertising executive at advertising agencies in San Francisco, Los Angeles, and Boston.