Christopher Chávez is an associate professor in the School of Journalism and Communication at the University of Oregon. He holds a PhD in communications from the University of Southern California. His research lies at the intersection of Latinx media, globalization, and culture. He is author of Reinventing the Latino Television Viewer: Language Ideology and Practice and co-editor of Identity: Beyond Tradition and McWorld Neoliberalism. Prior to his doctoral research, Professor Chávez worked as an advertising executive at advertising agencies in San Francisco, Los Angeles, and Boston.
The University of Arizona Press
